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Our business units

Conviviality Trading

Conviviality Trading brings together our specialist brand agency businesses along with outdoor and events specialists and a brand activation agency.

Together the team develop new products through their whole life-cycle, introduce them to market in the on and off-trade and then bring them to life for consumers at events and festivals.We are the market leader and centre of expertise in wine sourcing, ranging, merchandising and activation.

Our customers receive unrivalled service to meet their customer needs by format and location. We have developed a one-stop service for drinks brands, supporting them by leveraging distribution, sales, agency, marketing and event capabilities. We are at the forefront of range innovation in the dynamic drinks sector and recognised as our suppliers’ strategic partner of choice in the on-trade.