Skip to main content
Our business units

Conviviality Direct

The UK’s largest independent wholesaler to the on-trade

Conviviality Direct serves over 23,000 outlets from national prestige hotel chains to independent food-led pubs and restaurants trading through two businesses, Matthew Clark and Bibendum. With Matthew Clark depots from Dundee to Southampton the team supply every postcode in the UK.

We are not just known for our scale, reach and range though. We are recognised as a centre of expertise in wine, particularly through Bibendum whose 4,500 wines with a particular strength in the Old World. Both businesses lead the way in range innovation, particularly in world beers and spirits. We also give customers the tools and capabilities to offer the most value-adding customer service in the market drawing on our extensive insight capability.

At the heart Conviviality Direct’s success are the relationships our customers have with our people. Our account managers don’t just offer an unparalleled range of wines, spirits and other drinks and the widest reach across the UK. They support customers with the richest and most detailed insight into consumer trends; insight that adds value in ranging and promotions. Our wine and drinks list design teams create the most innovative and effective lists in the country. Our trainers are recognised as the industry’s best, consistently winning awards. From efficient and friendly order capture through to perfectly-executed promotions, account managers bring a whole team to support their customers.