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Our strategy

Conviviality’s strategic goal is to be the drinks and impulse sector’s leading specialist wholesaler and distributor to the on and off-trade by being the most knowledgeable and inspiring partner for our customers.

In just three years Conviviality has changed the face of the UK drinks industry. The heart of that transformation has been our people. Conviviality is a place where people with the right skills and determination can progress and develop. A place with unparalleled tools to drive value and offer better service for our customers and our suppliers.

In each of our business units, our people work in teams with passion, agility and customer focus to deliver excellence every day. Conviviality Direct is transforming supply into hotels, restaurants, bars and caterers and has the expertise and sales teams to bring drinks brands to life and place them where customers can find them. Conviviality Retail is making it easier for customers to shop with us and helping our Franchisees to take our brands to new towns and cities across the UK.

Conviviality is a unique and exciting business. It is not a small company or a big company, but we are a great company together.

Our customers and Franchisees have the reassurance of high standards of service and support through our experienced teams and excellent availability through our nationwide distribution network.

Each of our business units has clear strategies, and all deliver against our strategic themes to ensure the achievement of the Group’s goal.

Maximising returns

Maximising returns for our customers and Franchisees through market leading range, service and value for money. We have access to a nationwide network of 18 depots. In turn over time this will enable us to drive greater efficiency in our operation, taking a more centralised view of the operation and our stock as well as providing better standards of service for our customers.

Succeeding together

Succeeding together, building careers for our people through great opportunities and rewards for achievement. We employ over 2,600 people, offering career development opportunities for all employees across the Group. Our people can work in the Franchise business, through to the on-trade wholesale business, as well as career opportunities across logistics, marketing, buying and finance. This gives us a motivated and talented workforce that is flexible to new opportunities.

Delighting customers

Delighting our consumers in every drinking occasion, on and off-premises through choice, convenience and low prices. The enlarged Group has access to 6,500 SKUs of wine, 1,000 lagers, beers and ciders, 2,500 spirits, 500 soft drinks, 4,500 convenience foods and 1,900 tobacco products. This extensive assortment enables each of the Group’s customers to access household name brands as well as exclusive ranges and own labels to directly meet their target consumer needs.