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Our leadership team

David Adams

David Adams

Executive Chairman

David is an experienced PLC director who has served in both executive and non-executive capacities in the retail industry. David’s past roles include Finance Director and Deputy CEO at House of Fraser, Chairman of Jessops Plc and Moss Bros Plc and Non Executive Director at HMV. Current appointments include Senior Independent Non-executive Director and chair of the audit committee at Halfords plc, Senior Independent Director and chair of the audit committee at Hornby plc and Non Executive Director and chair of the audit committee of Fevertree Drinks plc.

Board committees

  • Audit
  • Nomination – Chairman
  • Remuneration
Mark Moran

Mark Moran

Chief Financial Officer

Mark joined Conviviality in October 2017, and brings over 20 years’ experience at CFO level across a number of different businesses. Mark has been CFO of three public companies: Porvair Plc, SSL International Plc and Premier Foods Plc – and latterly was CFO of the private equity owned Priory Healthcare Group before its acquisition by Acadia Healthcare in 2016. Mark comes with a proven track record of financial stewardship and has been involved with many acquisitions and disposals, business restructurings and major refinancing.

Steve Jebson

Steve Jebson

Buying and Insights Director

Steve joined Conviviality in October 2015 and successfully led the synergy negotiations between Bargain Booze and Matthew Clark, to be followed shortly after with the acquisition of Bibendum. Having spent two and a half years at Greene King as Group Commercial Director, Steve developed a passion for the drinks industry. With a successful track record across a variety of commercial leadership roles, Steve has been pivotal in developing partnerships with the industry’s leading suppliers and working collaboratively in delivering successful joint business planning. Steve joined the leadership team as Buying & Insights Director in January 2018.

Mark Riley

Mark Riley

Operations Director

Mark has over 20 years of experience in both domestic and international markets within the drinks industry. Having achieved great success at Heineken., Mark joined Bibendum as Managing Director to lead the business in delivering on its promise of being brave, insightful and original. After five successful years at Bibendum, delivering a client list to envy including, Manchester United, Royal Ascot and British Airways, Mark joined the leadership team as Operations Director in January 2018.

James Lousada

James Lousada

Commercial Director, Conviviality Direct

James was Chief Executive of Carlsberg UK and has long been a senior figure in the UK wine and drinks business. He is drawing together the brands in Conviviality to offer a compelling route for brand owners and suppliers to succeed in the UK.

David Robinson

David Robinson

Managing Director, Conviviality Retail

David joined the Group on 1 July 2016 having worked in the retail sector for over 20 years, holding senior positions with a range of large organisations. David’s retail career started at Dixons Stores Group where he held roles within commercial and product marketing before joining Homebase as a Category Manager. In 2003 he moved to Argos and worked in a number of marketing and commercial roles before joining the Homebase Executive Board as Commercial Director in 2009. David joined the Argos Executive Board as Commercial Director in 2011 and was most recently Argos’ Chief Operating Officer.

Sarah Miles

Sarah Miles

Group People Director

Sarah joined Conviviality in 2017. An impressive global career has seen Sarah working for leading brands like Pepsi and Pearson as well as the Chartered Institute of Personnel Development – the HR profession’s leading training and development organisation. Most recently, she has been with Connect Group plc, the logistics and distribution specialist. Sarah is energised by the chance to develop a skilled and agile workforce that can work cohesively towards shared success.