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Company overview

We support our customers and Franchisees. We help them tailor their ranges to meet their consumers’ needs and offer great value for money across over 10,000 alcohol products, 4,500 impulse products and 1,900 tobacco products.

Conviviality Plc’s three business units give our customers the most knowledgeable and inspiring partners in retail, the on-trade and agency development. In each business unit we strive to be the most knowledgeable and inspiring partner to all of our customers.

Conviviality Retail is the UK’s largest franchised off-licence and convenience chain. Our 370 Franchisees operate more than 700 stores trading primarily under the fascias of Bargain Booze, Bargain Booze Select Convenience and Wine Rack.

Conviviality Direct is the UK’s largest independent drinks wholesaler. Our two brands Matthew Clark and Bibendum serve over 23,000 on-trade outlets, from national prestige hotel chains to independent food-led pubs and restaurants.

Conviviality Trading is a full service brand and wine agency. The team develop new products through their whole life-cycle. We introduce them to market in the on-trade and off-trade. And we bring them to life for consumers through our specialist businesses at events and festivals.

Our mission is to satisfy all customers who want to drink alcoholic beverages at home or out of the home, whatever the occasion.

We serve customers directly through our retail outlets or indirectly through hospitality and food service. We provide suppliers with unparalleled market access, insight and capabilities to develop brands in the UK and beyond. We are independent of major drinks brands and therefore able to supply an unrestricted selection of products. We can also provide expertise in key categories to customers who value breadth of range and offer a compelling route to market for suppliers to access both the on and off-trade retailers. As the retail environment becomes more complex, Conviviality, through its expertise, is able to provide its valued customers with the solutions they need; from distribution, ranging and merchandising, and marketing.